The 2016 Ambassadors

Celebrating how deeply they care about culture!

During this anniversary year, we are honoured to have as ambassadors, five artists whose involvement in cultural activities goes back many years. Like us, they look for myriad opportunities to raise awareness of Quebec culture. In the following, they express their hopes for the future of Quebec culture. 


Normand Brathwaite

Normand Brathwaite

Photo credit: Pierre Labranche

“I want our culture to remain what it is: true to itself, Québécois through and through, while being incredibly open to other cultures. This crossbreeding is what makes Quebec culture a truly rich culture.”

Normand Brathwaite studied theatre as his major at Collège Lionel-Groulx and is a comedian, movie and television actor, radio and television host and musician. He is truly a one man-show. In 1978 and 1981, he was a top scorer in competitions put on by the Théâtre de la Ligue nationale d'improvisation (LNI). He has received four MetroStar awards as best host in a game show, as well as 13 Gémeaux Awards, including the Grand Prix de l’Académie, and the Prix Jacques-Couture highlighting his contribution to the promotion of cross-cultural ties.

Koriass

Koriass

Photo credit: Drowster

“I would like our culture promoted everywhere. Even more, I want to see it sung, performed and celebrated. I want to see artists fairly paid for what they do, and I want to see our culture promoted and appreciated. I want to see artists continue to be innovative in order to enhance our culture and leave a lasting imprint on it.”
 
Nearly 15 years after he started his career and with four albums to his credit, Koriass is recognized for his social commitment and considered one of the leaders of Quebec rap music. In 2014, he received the Urban Music Award presented by the Society of Composers, Authors and Music Publishers of Canada (SOCAN) and a Felix Award for Hip-Hop Album of the Year for his album "Rue des Saules".  

Louise Latraverse

Louise Latraverse

Photo credit: Julie Artacho

“I would like culture to be enjoyed by everyone! Society cannot exist without culture. People’s appreciation of culture takes root when they are at school: education and culture are inseparable.” 

An actress whose performances are noted for their overwhelming sensitivity and precision, as well as an author, stage director, television show moderator and columnist, Louise Latraverse has left her mark on the theatre, cinema and television by playing dozens of roles, varying from comedy to drama to classical theatre, and through her work as an artistic director (Les Ordres, À l’origine d’un cri, La promesse, Le retour, 30 vies, etc.). In recent months, she has been the new mastermind behind the work of designer Denis Gagnon.


Mélissa Lavergne

Mélissa Lavergne

Photo credit: Andréanne Gauthier

“Culture has meaning: It defines a people. I want culture to reach out to people, to evolve, to give us nourishment, to bring us together, and thus define who we are.”

Mélissa Lavergne first gained recognition as a dancer, then quickly made a name for herself as a multi-percussionist. You can see and hear her perform in the house orchestra for the "Belle et Bum" show, which she now co-hosts. She is also the musical director for the show "Sur Invitation seulement", as well as music commentator for the show "Entrée Principale". With her bands Lady Beats and Afrikana Soul Sisters, she has performed on stages across Quebec, and in her many carte blanche projects, gathers together her favourite musicians and artists to create unique concerts in various contexts. 

Patsy Van Roost

Patsy Van Roost

Photo credit: Tora Photography

“My wish is for neighbourhoods not to be forgotten when we talk about culture. It is important to organize participatory and multidisciplinary experiments in unusual places and outside the walls in order to reach people where they live and transform their daily routines.”

Nicknamed the Urban Fairy, artist Patsy Van Roost creates participatory, people-engaging experiences that encourage people to meet and talk about themselves. She gives fascinating workshops for children and teenagers, particularly in connection with the Passeurs de rêves program. In April, Patsy was one of 50 noteworthy Quebec individuals and firms creating outstanding work featured in an article in Urbania magazine.